In this modern day and age, we can’t leave our house without the daily essentials: keys, mobile, and wallet. In addition for the ladies, there is the makeup, the drinking water bottle, the 1001 things we need in case of an emergency, it is no wonder that women can’t live without a bag. There is always a bag for every occasion. However, there are many bags out there which can be heavy for daily use. If you are looking for a stylish, comfortable and convenient solution, HIDERSCo may be your answer.
HIDERSCo is a new brand that started in June 2016. They are a brand that focuses on simple, functional and unique items that are handmade from fabric. Currently, they have pouches, bags and clutches in an array of designs. Additionally, they do customised sizes for various items upon request.
Their first collection features multi-functional drawstring pouches and backpacks that are suitable for all ages. Materials are sourced locally and overseas and are sewed in Singapore. Their subsequent collection features waxed canvas clutches and document holders, which showcases a raw and distressed look for their users. A special blend of waxes, including beeswax, is hand-coated on the canvas to give the bags its durability and sturdiness.
Bagging The Hearts Of The People
HIDERSCo products are made for everyone. For their drawstring collection, the target market is the general crowd. As for the waxed canvas collection, it is more suited for young adults and the working crowd. They carry designs of all types of their items – from basic stripes to quirky prints. There will be something to catch the eye of anyone. Furthermore, they bring in fabrics from various sources and in limited quantities, so their items are limited. There could only be a handful that will be made, so their products will stay unique, fresh, and exciting all the time
Coming Out From Hiding
The team is made of the duo – Haley and Lucas, who works on every aspect of product design to sewing in HIDERSCo. They are a couple that loves to create items and share the same passion and ideas. In early 2016, Haley was overseas on internship and was stuck on finding suitable gifts for her colleagues. She decided to hand sew pouches for everyone and they loved it for their simplicity and fun designs. From there, she took it one step further and HIDERSCo was created.
Wearing A Bag With Pride
The most challenging part of HIDERSCo is the learning curve yet concurrently attending to the rest of the business such as selecting new fabrics to work with, sewing them, taking photographs of them to list online, and finally making the sale. They hope to be a well-known brand in Singapore and in other parts of Asia, bringing stylish and functional products of all types to everyone. This would include lifestyle products, artwork and not just limited to bags. They want to incorporate fabrics, canvases and other cloth materials across a wide range of items. People should have fun and enjoy using their items – they want to do this by creating a truly Singaporean brand. They believe in handmade items and want to preserve the Singaporean element in their brand.
We believe in creating quality products, which is why we make prototypes of our products and have multiple revisions before they are launched to the public.
Pick up your bag full of love here!