There are countless luxurious cosmetics brands that exist today – Christian Dior, Estee Lauder, Elizabeth Arden and many more which comes with a hefty price tag. Has it ever crossed your mind if these Western brands are able to endure or outlast the hot and humid Malaysian climate and remain flawless on your skin? Chriszen created a line of cosmetic products catered to these conditions.
What is Chriszen?
Chriszen is a local, homegrown cosmetic brand that has been featured in TV3, talkshows, and various social media channels. Their star product is the Chriszen Moist Cake Foundation which comes in three tones which is suitable for all skin types and colours. This powder makes your face look fresh and flawless all day long by smoothing away facial oil, blotting out imperfections, covering visible pores and protecting skin against harmful UV rays. At the same time, this moist cake can miraculously help in moisturising, wrinkle improvements and also whitening. This meticulously formulated product is targeted at the South East Asian skin to withstand the heat and humidity and makes Chriszen Moist Cake one beauty product that everyone craves to own.
Chriszen product line carries various other products including lip tints, gel eyeliners, hair shampoo, and much more.
The Birth of Chriszen
Mandy Leong, managing director of Miss Rose Sdn. Bhd. (distributor, agent, importer and exporter of the brand Chriszen) is the founder of Chriszen. She started selling beauty products in school when she was still studying Form 6. “After a few months, all schoolmates have become my customers. So, I decided to expand my business in the night market to increase sales. Without consideration, I started to bring a table to night market and started the business. After 2 years, I started to distribute the products directly from local and foreign factories. From this moment, I have played another role: wholesaler/distributor of beauty products. In 3 years time, I started to come out our house brand: CHRISZEN.” Mandy tells TallyPress.
Chriszen’s Achievements & Plans
Chriszen aspires to be a mental insipiration to others and their team size have grown significantly over a short span of time. In 2015, an Indonesian company PT Miss Rose and a Malaysian company Miss Leaf (M) Sdn Bhd have been established. In 2016, CHRISZEN is planned to be distributed into Indonesian Modern Trade market. Our company aspiration is to become a “Global Leading Beauty Group” that consists of various brands which able to change the behavior and lifestyle of public. In the next 5 years, our company is planned to be listed on board IPO.
Try before saying no. Value is not based on how much you have earned but the value that you created for the public.
— Mandy Leong, Managing Director
Visit www.chriszen.com today!