Gone are the days where international cosmetic brands dominate our Malaysian market. Today, there are growing numbers of homegrown brands that are able to provide similar high-quality cosmetics within a more reasonably-priced range. Keep reading below as we present to you the Top 10 Homegrown Cosmetic Brands in Malaysia worth noting!
1) NITA Cosmetics
NITA Cosmetics was founded by Aznita Azman, whose primary aim is to release an affordable range of hypoallergenic makeup products for today’s generation of young women. Each of her product lines is uniquely inspired by local customs, traditions and cuisines. She even goes as far as naming them after our local cultures, like “Jongkong 9-piece Makeup Brush Set”, “Kopi Susu Matte Liquid Lipstick in Chestnut Nude” and “Cheongsam Matte Liquid Lipstick in Vibrant Orange”.
2) Fame Cosmetics
Fame Cosmetics has come a long way since their humble beginnings in 2015 selling the first line of Matte Lip Cream products. A huge favourite among many customers, the Matte Lip Cream products come with 15 trendy colours. They are easy to apply and best of all, their Matte Lip Cream products last longer and do not dry the lips. Apart from their signature Matte Lip Cream, they also offer other makeup products such as moist cushions, eyeliners and even pocket mirrors.
3) Chique Cosmetics
Qistina Kamarulzam and Firdaus Mohamad, who both founded Chique Cosmetics in 2016, offer a range of makeup products that are both high-quality and reasonably priced to suit every budget. Their products are mainly inspired by Pop Art and bright colours, which reflects their brand name for being elegant and stylish at the same time. Best of all, their product lines are cruelty-free and safe to use for all types of skins.
SIMPLYSITI needs no introduction. After all, this instantly-recognisable local cosmetics brand founded by none other than award-winning Malaysian singer Dato’ Sri Siti Nurhaliza in 2010, is a huge favourite among many Malaysian women. SIMPLYSITI offers a comprehensive range of products, covering everything from cosmetics to fragrances and skincare varieties — all made from high-quality ingredients minus the exorbitant price. You can easily shop for her products online or even local pharmacies like Aeon Wellness, Guardian and Watsons.
5) Velvet Vanity Cosmetics
Founded by Adlina Nadirah in 2016, Velvet Vanity Cosmetics’ range of products are both cruelty-free and 100% vegan, making them safe and suitable to use for every skin type. Customers can also have peace of mind, given the fact their products are all tested and approved by the Ministry of Health Malaysia. Some of her bestselling products include “The Golden Hour” 4-piece liquid matte lipstick set and “Peach Perfect” liquid matte lipstick in the peachy-pink shade.
6) SO.LEK Cosmetics
SO.LEK Cosmetics was founded by siblings Dahlia Nadirah and Luqman Hakim in 2016. Interestingly enough, the name of the brand isn’t just a mere translation of “makeup” in Malay language but also derived from the words “SO? Relax!” — a unique combination inspired by their late grandmother’s traditional eyeliner known as “celak”. The products are made from high-quality ingredients and yet affordably priced — a result that reflects Dahlia’s inspiration for establishing their own cosmetics brand in the first place after visiting the local pharmacies in New York City.
7) Breena Beauty
Breena Beauty, founded by famous beauty blogger Sabrina Tajudin alongside her husband Tawfiq Nasir, prides itself for offering products that are of high quality but without the prices that break your bank. Their bestselling product is “Blending Pearl”, a latex-free soft sponge made versatile for dry and wet makeup blending.
8) Madu Cosmetics
Madu Cosmetics is the brainchild of Hunny Madu, a well-known local singer and media personality. Her range of makeup products are all cruelty-free and contains no harmful preservatives of paraben. Among her notable product lines available is “The Artiste Collection”, a range of lipsticks named after familiar song titles such as “Hotel California” and “Moondance”.
It’s hard to find anyone in Malaysia who never heard about SILKYGIRL before. After all, you would come across to this brand one way or another in major shopping malls and even local pharmacies such as Guardian and Watsons. Launched in 2005 by Tan Thiam Hock of The Alliance Cosmetics Group, SILKYGIRL offers a wide range of cosmetics products with the likes of lipsticks, eyeliners and makeup removers. Despite their brand name, they also capture the male market with their introduction of SG Men fragrances.
10) Sugarbelle Cosmetic
Sugarbelle Cosmetic was founded in 2014 by co-owners Eyqa Sulaiman and Belle Al Yahya of Sugarscarf and Belle Ammara respectively. Each of their product lines is paraben-free, halal-certified and also wudhu-friendly, making them suitable for use for modern Muslimah. You can purchase their products online or locate them in popular shopping destinations including Aeon and Guardian.
That’s not all! More Top 10s in Malaysia are waiting to be discovered!
The compilation of this list was made from accumulation of Public Votes at TallyPress.com.