Marketing isn’t the same industry as 5 years ago. Marketers are required to understand the business in order to develop best-fit campaigns to grow the business. There are several business and self-help books out there that have revolutionised business thinking and motivated people to think out of the box, especially in the field of marketing. To get your list started, here are 5 must-read business books for marketers in order to keep themselves growing.
1) The Four Hour Work Week, Tim Ferriss
This phenomenal book revolutionised the way most people thought and functioned about work. Tim Ferriss challenged the traditional way of thinking and deconceptualised work as a 9 to 5 part of daily life. The usual norm of having a 9 to 5 job and saving up for retirement is old school. According to him, the ideal life should be one that free and unrestrained from a daily grind. Get a copy of his book to explore his theory of work in detail.
2) Purple Cow, Seth Godin
The purple cow explores into the necessity and importance of having a unique selling point (USP). By having a clear USP or a purple cow, a company’s branding and marketing are stronger because they have a clear vision of the message they want to deliver. Besides, this also helps clients and the business community to remember the company’s reputation and brand.
3) Rich Dad Poor Dad, Robert Kiyosaki
This book was an instant hit overnight. The book is a story of a person who has two fathers, one rich and one poor. He claims that the current education system prepares people for a 9 to 5 working life which means that people end up working for money instead of making the money work for them. His advices his readers to know what an asset is and acquire them to become rich.
4) Lean In, Sheryl Sandberg
Lean In, was written and authored by the CEO of Facebook. In her book, she analyses the reasons behind the huge gender gap at the top of the corporate ladder. She also pointed out that most women are afraid to ask for pay rise or promotions as they do not want to be seen as being too aggressive. This book was a hit and has created a series of Lean In support groups for women all over the world.
5) How to win friends and influence people, Dale Carnegie.
This Dale Carnegie self-help book was first published in 1936 and was sold over 30 million copies. He combined great advice from successful people all over the world with the psychologists’ point of views as well as science theories to concoct his world popular strategies of managing people and influencing them to your view standpoint. His time old strategies have stood the test of time and apply to people and relationships even today.