Cetaphil ® and renowned Malaysian actress, Lisa Surihani is proud to announce their year long partnership to guide Malaysians on a journey to healthier skin. From social activations to event appearances, Lisa will be sharing personal tips and insights to attain healthy skin with Cetaphil ® products, including the Cetaphil ® Baby range.
As the no. 1 dermatological skincare brand in Malaysia, Cetaphil ® has a long and proven record of providing skincare solutions with strong dermatological and medical heritage. The iconic Cetaphil ® Gentle Skin Cleanser was founded by a pharmacist in 1947 and was the first skincare product formulated by dermatologists as a stand-alone skin care product gentle enough for all skin types. For 70 years, their products have been developed and tested under rigorous clinical conditions to ensure only the highest quality is delivered to consumers.
The Malaysian sweetheart is known and loved for her confident, generous, genuine and caring personality, as well as beautifully healthy skin. As someone who is easy-going and fuss-free, Lisa values simplicity in many things, especially her skincare routine. That is why Lisa only chooses skincare products that are easily accessible, pragmatic, and trusted by dermatologists, like Cetaphil ® . For Lisa, truly healthy skin can be achieved by using the right cleanser, one that is gentle on the skin, soap-free, moisturizing, fragrance-free, and dermatologically proven to be non-irritating no matter the skin type. Contrary to popular belief, cleansers should not leave skin feeling tight – instead it should feel soft and moisturized.
Lisa x Cetaphil Join Hands to Advocate Skin Health
“As a brand with a strong dermatological heritage, we are proud to say that our products are clinically proven to protect and strengthen all skin types, even the most sensitive ones. Having users share their concerns and desires for healthier skin has motivated us to come forth and share simple yet effective ways to gently care for their skin. Thus, together with Lisa, we believe that we can accomplish this mission of skincare health,” said Cindy Tiu, Commercial Director of Galderma Malaysia.
“I am honoured to work with a skincare brand that has been part of my life for so long. The Cetaphil ® Gentle Skin Cleanser is a product that is safe for all skin types, including mine. It has been nurturing my skin to a healthier one despite the many changes it has been through. Besides the product benefits, our similar belief in embodying ‘skin health before beauty’ resonates with my family and I. Throughout this whole year, I look forward to speaking to my fans and the wider audience on a personal level on how to achieve better skin with Cetaphil ® ,” shared Lisa Surihani, actress.
With the announcement of the partnership, Cetaphil ® and Lisa will continue their commitment to advocate skin health through educational and personalized approaches.