Singapore’s Top 10 Beauty Vloggers

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Beauty vlogging is a relatively new trend that’s come about with the Internet being so much a part of our lives, but it’s one that’s not going to stop anytime soon, and is actually a means of income for many of the ladies and gentlemen who commit to it. Singapore has their fair share of talented beauty vloggers, check out this list!

1) Erin a.k.a BeautyWithErin


17-year-old Erin Jung has achieved quite a lot for her young age. In addition to being a consistent beauty vlogger via her YouTube channel, she’s also the founder of Candela Cosmetics, a cruelty-free, vegan and handmade makeup line she created after not being able to find cosmetic products that were compatible with her skin type in the market. As such, her channel not only features reviews of products but helpful makeup tutorials as well. | YouTube: beautywitherin | FB: BeautyWithErin | IG: @erinalessandra

2) Mabel a.k.a SheShopsMakeup


SheShopsMakeup is spearheaded by Mabel Wong, who shares her thoughts and reviews about the beauty products she purchases. These are anything from makeup haul showcases to hair tool demonstrations, which can be found on her YouTube. She also utilizes her other social media pages, like her Facebook, Instagram and website, to share her views. You’ll frequently see makeup swatches, as she’s often invited to try out new products that land on Singapore’s shores. | YouTube: SheShopsMakeup | FB: Sheshopsmakeup | IG: @sheshopsmakeup

3) Karman E


Karman E’s beauty vlogs and reviews focus mainly on quality drugstore products, making her channel very accessible to those who cannot afford higher end products, but still want to know what good brands there are out there that won’t burn a hole in their wallets. She’s known to pepper her videos and postings with positive sentiments, which is something her followers appreciate. Her YouTube channel is neatly categorised into separate playlists, so you can choose a topic that you like. | YouTube: puffedupcheeks | FB: madokeki | IG: @madokeki

4) Roseanne Tang


She’s a certified makeup artist who even teaches classes on makeup application, so you can’t go wrong following one of Roseanne’s tutorials. She also takes you through her daily life in her videos, which means you’ll get the opportunity to see product hauls and beauty reviews from wherever she is. Her videos and blog posts are extremely thorough and well presented, making either option as pleasant. | YouTube: roseannetangrs | FB: roseannetangrs | IG: @roseannetangrs

5) Jyoti a.k.a SuperPrincessjo


Jyoti is an Indian expatriate living in Singapore, so her tutorials reflect the diversity of this situation, with her rich ethnic background coupled with the melting pot of Singapore’s own culture. Expect to see an eclectic mix of Bollywood-inspired makeup and hair tutorials, natural methods for skincare and makeup hauls. She also hosts giveaways on her blog/YouTube, so keep a lookout for those. | YouTube: superprincessjo | FB: SuperPrincessJo | IG: @superprincessjo

6) Naomi Neo


Candid, cute, and quirky, Naomi’s videos and posts will definitely entertain you. She has done KPop inspired makeup tutorials as well as more natural, everyday looks. Beyond this, she gets very forthright and honest by sharing her thoughts and opinions on life and relationships, so expect to see a wide range of content across her social media pages. | YouTube: naomineo | FB: therealnaomineo | IG: @naomineo_

7) Jamie Tan


She’s practically a national beauty influencer, so much so that you can get special discounts at certain beauty outlets by quoting special codes from her website. Jamie Tan’s niche seems to be skincare, as a lot of videos feature her trying out new methods and techniques of improving one’s skin. Whether you opt to see her demonstrative videos or go through her well-curated blog, you’ll be treated to a wealth of information, and quality content. | YouTube: jamietan | FB: jamietyj | IG: @jamietyj

8) Mongchin Yeoh


Journey with Mongchin through her videos and blog posts, and you’ll feel like you’re going everywhere she goes. Her lovely photographs and videos feature tutorials, makeup hauls, first impressions on new products available in the Singaporean market. You’ll definitely want to learn a thing or two from this stylish lass, as her steps are easy to follow and clear. | YouTube: ymongchin | IG: @mongabong

9) Peishi Soh


She has makeup tutorial videos for just about any look you can think of, from the girl next door look with a natural finish, to more elaborate makeup and hair ideas as well. Besides that, her blog features written reviews of products she tries, some of which are sponsored, and some that she does of her own accord. Either way, Peishi’s content is worth checking out, if you like to know what’s new and interesting in the beauty market. | YouTube: speishi | FB: speishi | IG: @speishi

10) Miyake Ng


Miyake’s blog is more of a well-oiled engine, as reviews feature opinions from various bloggers who are a part of the team. Her presence is still very much felt across her pages, of course. One of her favourite brands is ETUDE HOUSE, so you will see her use a lot of products from this brand. She even gets sneak peeks of products that have yet to officially launch in Singapore, so if you like to be on top of all things related to beauty, follow her! Miyake also hosts giveaways on her Facebook fan page, so check her out there too. | YouTube: ngmiyake | FB: ngmiyake | IG: @ngmiyake

That’s not all! More Top 10s in Singapore are waiting to be discovered!

The compilation of this list was made from accumulation of Public Votes on

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