You definitely don’t want to miss out on these beautiful designer ice creams that are only here for a short time. IceDEA is an ice cream and food design service that creates very intricate and attractive ice creams. Thai designer Prima Chakrabandhu Na Ayudhya is the proud founder of the brand. They specialise in creating special and unique ice cream designs for shops and events. If the brand looks familiar, it’s because they were at ArtBox 2018.
Inspiration for the name came from the idea of merging the words idea and ice. IceDEA is idea in ice cream. The characteristics of a shop or event are used to create the flavours, appearance, texture, colours and presentation. Currently they do not have an official shop in Malaysia. Instead, they have set up a pop up store in Shoppes by Four Seasons as a way to test the waters with the Malaysian market. Hopefully they will set up their first IceDEA flagship store in Malaysia soon.
IceDEA’s booth is only there from 20th April to 12th May so make sure you hurry over before it’s too late. 5 different ice cream flavours are available which include fruits in their ‘husk’ and fruit popsicles. Natural sources are used to provide the flavours and colours. The products are imported straight from Thailand by flight and face a 10 hour journey. Check out how cool some of the ice creams look.
In terms of pricing, the ice creams are priced as closely as possible to the Thai prices. The durian with husk and mangosteen with shell are both priced at RM29.90. While the durian and mango sticky rice popsicles are yours for just RM19.90. Customers can also opt for the mangosteen popsicle for RM23.90.
These prices may seem a little steep for just ice cream, but remember the amount of effort and care taken. Designing such beautiful high quality products takes time and attention to detail. Not to mention that the durian popsicle uses authentic golden pillow durian sourced from their own farms.
IceDEA’s booth can be found at Level B1, Shoppes @ Four Seasons Place KL, 145, Jalan Ampang, Kuala Lumpur, 50450 Kuala Lumpur from 20th April to 12th May 2019. They are open from 10am to 10pm daily.