Dewar’s brings its popular platform of D15 Nights to the hottest clubs and bars of Malaysia. The makers of the delectable double-aged Scotch whisky gave the trendsetters of Kuala Lumpur double the reason to come together on 15th April, with an evening headlined by internationally acclaimed Dutch DJ duo, Yellow Claw. Dewar’s brought their exclusive series of parties to the capital, kicking off the first of many nights with bespoke D15 games and a variety of rising acts, leading up to Yellow Claw who proceeded to set the stage on fire.
#DoubleIsBetter
The trendy Scotch brand is a big believer that #DoubleIsBetter and the duo’s performance at D15 Nights was totally on point. The brand’s belief stems from its pioneering double ageing process, where malts are aged, blended and aged again to ensure an extra smooth taste, with a long, lingering finish that is signature to Dewar’s and has made it the world’s most awarded blended Scotch.
The focus of D15 Nights is on the exquisite Dewar’s 15-Year-Old. The golden liquid is made from specially selected single malt and grain whiskies that are at least 15 years old and have been matured in a variety of oak casks. Once they’re blended together, the Dewar’s signature second step comes in to play, allowing the whiskies to ‘marry’ in vintage oak casks for several months to make the scotch incredibly smooth, blending the many subtle layers of flavour together in perfect harmony.
Scotch for the Modern Drinker
Dewar’s is owned by Bacardi Limited, one of the largest privately held, family-owned spirits companies in the world. Arvind Krishnan, Managing Director of Bacardi’s portfolio of brands in South East Asia is enthused by the response the platform has received. “Dewar’s is a Scotch for the modern drinker. It shakes off the shackles of traditional Scotch codes and sheds a refreshing light on the delicious dram and it’s drinking occasions. We created the D15 Nights as a platform that speaks to Dewar’s trendy audience that is looking for new nightlife experiences. The fabulous reaction from our guests at our launch in Kuala Lumpur has encouraged us to double our efforts towards expanding the platform both within Malaysia and broader markets,” he said.
Doubling down on business, Dewar’s is also reshaping its outlet experiential and sampling events throughout Kuala Lumpur so whisky appreciators better be on the look-out for D15 Nights near you. With expert mixologists at popular bars crafting exclusive Dewar’s cocktails in two of its most popular variants – Dewar’s 12 and 15 year-old blended Scotch whisky, this is something you will not want to miss!
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