The Kotex® Batik Collection hit the runway at Kuala Lumpur Fashion Week (KLFW) 2019 on 22nd August 2019, making a bold statement with its vibrant and colourful batik motifs. Previously, no leading feminine care brand has been featured on the fashion runways of Malaysia, and Kotex® is the first to do so. Celebrating art, style, practicality and women empowerment, the Batik Collection was brought to life by up-and-coming Malaysian designer, Seza Zulkeple.
“Period or not, #shecan.” That’s the message Kotex® is bringing to Malaysian women with their Limited-Edition Batik packs. Feminine care need not be boring, and as a product women use on a monthly basis, Kotex® is empowering women to be bold and stylish inside and out, and to express themselves more freely. First launched in July 2019, the Limited-Edition Batik packs were the result of partnering up with Batik Boutique. Batik Boutique is a social enterprise focused on upskilling the Bottom 40 segment, and the artisans have worked tirelessly to be able to sustain themselves and their families by producing beautiful, high quality fashion and gifts. With the collaboration, more people can now appreciate the creativity of the women behind the exquisite batik prints.
Seza Zulkeple is one of Malaysia’s most promising designers, and she has brought the Kotex® Batik Collection to life. The Kotex® Batik Collection debuts 15 simple yet stylish ready-to-wear silhouettes incorporating bold color-blocks and batik prints working in harmony for the trendy, every day women.
“It’s just like girls supporting girls! Girls need to dream bold and chase their dreams, but along the way we all need each other’s support in making our dreams come true,” said Seza Zulkeple, explaining that the combination of colour-blocks and batik supporting each other mirror her vision of empowering women.
“I’ve always been a fan of batik and bold colours so when I was very excited when presented this opportunity. Plus, I have always loved including positive elements into my designs, as such I am thrilled to be able to work partner Kotex® on this collection which is built on a foundation of empowering women while helping to showcase the batik designs from the women at Batik Boutique.”
YB Hannah Yeoh
The show was also attended by YB Hannah Yeoh, Deputy Minister of Women, Family and Community Development, who gave a short speech before the show. She applauded and congratulated Kotex®, Batik Boutique and Seza Zulkeple for making this happen, for creating something new, and for empowering young women.
“This is a classic display of thinking out of the box mindset that we badly need in Malaysia,” she said in her speech.
She also encouraged people to come forward and partner up with the government to help and educate young girls and to tackle social issues, for the government alone “cannot do it alone”.
All in all, Kotex® is all about women empowerment, and they have also set up a Kotex® #SHECAN Fund. To find out more about the Kotex® #SHECAN Fund, please go to SheCanFund.com. No one would have imagined that sanitary pads would make its way onto the fashion runways, but here we are today! These Limited-Edition batik packs are now available in stores, so make sure you get yours before they run out!