McLaren and TUMI, the leading international travel and lifestyle brand, has announced a new partnership which will see TUMI become the official luggage partner of McLaren including world-famous race team McLaren Racing and luxury supercar company McLaren Automotive.
McLaren X TUMI
Since 1975, TUMI has built a foundation of innovation, functionality and durable design, with a focus on optimising the journeys of Global Citizens around the world. TUMI will provide McLaren with world-class business and travel essentials, designed to uncomplicate, and elevate performance in all aspects of life on the move. TUMI and McLaren plan to release a luggage collection in late 2020 that brings together the shared values of both brands – unparalleled quality, technical innovation and excellence in design.
From aeronautics to automotive to sport – TUMI is inspired by the world’s most innovative industries which makes the partnership with McLaren, a world-renowned leader in embedding leading-edge technology into products with a clear design language, a natural collaboration.
More On The Collaboration
Mike Flewitt, Chief Executive Officer, McLaren Automotive, said:
“McLaren supercar owners the world-over value the experience of travel with a clear emphasis on performance, luxury and style. We see that echoed by TUMI who, like McLaren, pursue a like-minded focus on the innovative use of lightweight materials and optimised performance all brought together by a holistic design-led approach.”
Zak Brown, Chief Executive Officer, McLaren Racing said:
“Travel and lifestyle are central to the sport of Formula 1, so our new partnership with TUMI is perfect. Like McLaren, TUMI is constantly pursuing better in everything it does through optimisation and innovation. We’re delighted to welcome TUMI into our family of partners and to proudly represent the brand and its products around the globe.”
Rob Cooper, President, TUMI said:
“It’s an exciting step for TUMI to venture into this collaboration with McLaren. At TUMI, we pride ourselves on truly understanding our customers, as well as having the foresight to develop products that meet their evolving travel needs. We believe that partnering with McLaren to bring their cutting edge, lightweight technologies to a collaborative collection will support TUMI’s mission of providing high-performance solutions and innovative products that optimize the journey.”
More details about the collaboration between McLaren and TUMI will be revealed next year, so make sure you stay tuned!