It’s the middle of the day and you’re stuck at work, struggling to keep your eyes open. You need a little pick me up but do you go for a soft drink or a coffee? Well, soon you don’t have to think twice because Coca-Cola is planning to release Coke Coffee sometime this year.
That’s right, Coca-Cola is going there and making a hybrid drink of its famous Coke and adding coffee. Coke Coffee is the new product launching soon after Coca-Cola recently acquired Costa Coffee. The deal to acquire the coffeehouse giant was closed on 3 January 2019. Coca-Cola paid $5.1 billion to acquire Costa Limited from parent company Whitbread PLC. Acquiring Costa Coffee provides Coca-Cola with a strong coffee platform across the world as it is the second largest coffeehouse chain in the world. The new brand is joining a long list of others that are currently owned by the Coca-Cola company. Dasani Waters, Fanta, Honest Tea, Minute Maid juices, Powerade sports drinks, Sprite, and ZICO coconut water are some popular brands.
What is Coke Coffee
Coca-Cola is always transforming their portfolio, from initiatives to reduce sugar in their drinks to bringing innovative new products to the market. That’s why they have decided to create this new drink, Coke Coffee. It will be marketed as a “mid-afternoon energy slump” solution. The drink contains more caffeine than a normal Coke but less than a cup of coffee. It should be giving you more energy than a soda but less than coffee. This is great for those who feel like a coffee is too strong but feel no effects from a soft drink. So the next time you feel sleepy in the afternoon maybe you can go grab a nice cold Coke Coffee to perk you up.
When will it be launched
Coke Coffee is scheduled to be released by the end of 2019 in 25 markets around the world. For now, there is no mention on whether Malaysia is among the 25 countries that will be receiving the first phase of this new drink. Hopefully Malaysia will see this product on our shelves because a lot of Malaysians love coffee.