MURFEST 2017 – Asia’s Largest Urban Wellness Retreat Festival Returns!

Murfest 2017

XHale Asia (M) Sdn Bhd (XHale Asia) presents Malaysia Urban Retreat Festival (MURFEST 2017) which is returning for the fourth consecutive year from the 3rd to 5th November at Le Meridien Putrajaya. Gaining continues support from Ministry of Youth & Sports through FitMalaysia & Ministry of Tourism & Culture Malaysia, XHale Asia aims to develop Malaysia into the next health and wellness tourism hub by 2020.

The Global Wellness Economy now valued at $3.7 trillion, making it one of the fastest growing economic category. In Malaysia, the wellness industry is growing at an increasing rate of 12.8% annually since 2012. Coupled with incentives from the government, it is targeted to contribute RM400 million to the country’s gross national income by 2020, and by extension creating more than 3,500 jobs.

“MURFEST has come a long way in establishing the mindset of healthy living through wellness activities and we are continuing this effort to further implement this through MURFEST. This year, we are proud to collaborate with industry experts to further enhance the festival content,” said Shobie Malani, founder of MURFEST.

Murfest 2017
Sponsors and partners receiving the appreciation from Shobie Malani, Founder, MURFEST.

MURFEST which aims to awaken the Urban Spirit within every individual to live a balanced and harmonious lifestyle will continue on its objective to provide a platform and space for self-discovery, self-mastery and knowledge through a variety of wellness practices through workshops & a dance fitness party.

XHale Asia focuses its growth strategies on Corporate Wellness training through its potential collaboration with HRDF and Ministry of Youth & Sports. A growing trend among corporates to focus on employees’ well-being is surely a positive sign.

Murfest 2017
The signing of memorandum of understanding between XHale Asia Sdn Bhd and Converge Sdn Bhd for MURFEST 2017.

The 3-Day Festival provides participants the journey to explore and experience various wellness related workshops, certification programs, marketplace and other wellness related activations. Another highlight to look out for at MURFEST would be the GloKL | Dance Fitness Party featuring top Salsation trainers in the region including its founder Alejandro Angulo through the collaboration with 360 Active Studio and will take place at The Plaza, LimKokWing University, Cyberjaya.

Also for the first time, MURFEST is introducing and curating the Asia Beauty & Wellness Awards (ABWA) 2017 in collaboration with HitMan Solutions Asia. ABWA aimed to recognize businesses and individuals in the beauty and wellness industry, and to encourage a competitive landscape for brands and companies in the current market. ABWA will be held on the 29th of November at Sunway Lagoon Hotel & Resort.

Murfest 2017
Alejandro Angulo, Founder, Salsation® and his team performing at the launch.

Shobie continued, “Every year, MURFEST continues to improvise and improves the program content and this year alone we introduced the Awards segment to acknowledge the beauty and wellness industry heavyweights. Without these important stakeholders, the wellness industry in the country let alone in the region would not flourish.”

Participants to MURFEST 2017 can also expect other new introduction into the programs including Master Classes workshops and free for all community based activities.

Murfest 2017
Shobie Malani (front, 3rd from right) with some of the facilitators at the launch. More than 50 facilitators are expected to conduct workshops during the 3-Day Festival.

Adding value to the Festival is the JustBe Markets, a one-stop health and wellness market-space which promises to add value to the Festival by showcasing the best in organic, homemade and homegrown wellness products.

XHale Asia also entered into a Memorandum of Understanding (MOU) with Converge Sdn Bhd, the sole partner of Fusionex International who provides SME e-Commerce platform and specialises in Analytics and Big Data adoption for enterprises and businesses in Malaysia. XHale Asia & Converge Sdn Bhd plans to tap the potential in the Health, Wellness & Beauty by offering help to brands and clients to manage, make sense of and derive useful insights and information from the vast amounts of structured and unstructured data at their disposal through a dedicated marketplace. This collaboration is focused on bridging the gap between Health, Wellness and the Beauty businesses and technology, and in doing so, providing an exceptional and positive experience to customers of various markets in Asia. In this collaboration with MURFEST, Converge Sdn Bhd will provide Fusionex ANT and 8excite as the digital and loyalty platform for JustBE Markets.

Murfest 2017
Alejandro Angulo, Founder of Salsation® sharing about his anticipation participating in MURFEST 2017 to guests and members of the media.

Families with children can enjoy the KIDZ CLUB treats for children, a haven that not just harnesses their boundless energy but also caters to their sensitive, growing emotional and mental needs.

Uniquely at MURFEST 2017, the Association of Malaysian Spas (AMSPA) will be hosting a 1-Day AMSPA Wellness Convention and the Women Empowerment Festival will host a 1-Day Women Empowerment conference.

Murfest 2017

Festival tickets are now on sale starting from RM 69.00 to RM 399.00 at and for further inquiries please contact