You’ve probably come across her at least once in your lifetime, regal with a crown and elegant long locks flowing. She looks just like any other lady really, until your eyes reach her tails. Is she a mermaid? A mythical creature conjured up by the Starbucks Gods? Nope. She’s the Starbucks Siren, whose iconic image graces every Starbucks product imaginable.
Who Is She?
As one of the most recognizable logos of recent times, she’s made appearances just about everywhere, not only on mugs and paper cups, but merchandise, advertising and even cameo appearances on TV shows and films. Still, how many people actually know why the siren was selected, and the history behind the choice? We’re here to break it down. In fact, it’s going to take some knowledge in mythology to understand the siren’s tale.
While it’s tempting to think her origins are like something out of a fairy-tale, the mythos is far more sinister. Unlike the mythical creatures like mermaids in Disney films, the sirens had an extra tail and lured human men to their deaths. Yes, they certainly were attractive but used their beauty and charm to cause harm, by singing sweet songs that would court the attention of sailors. Perhaps it’s symbolic then that Starbucks outlets seem to lure coffee lovers just about anywhere?
How Starbucks Adopted the Siren
Starbucks drinks may be seen in the clutches of many a young caffeine dependent individual today, but the company has been around since 1971, and began in Seattle, a town known for seafaring. As such the vision for the brand was decidedly nautical, partly in tribute to Seattle. In fact, the siren was discovered while researching an old marine book, and the rest is history.
Sirens Need Face Lifts Too
It’s not only Hollywood’s most famous who go in for a nip and tuck every now and then to maintain a façade of youthfulness. The siren has undergone significant changes to her appearance. From her first appearance in the 70s, she’s seen a change in colour scheme (from brown to green), a modernized update to welcome the 90s, and in 2011 she got a total makeover – complete with a new, sleeker hairdo and “cleaner” face.
What She Stands For
While her origins insinuate a darker history, Starbucks prefers to give her a more empowering mission. According to their blog, the siren “stands for everything we stand for”, and that means more than just being a symbol for a good cup of coffee, but being good to people and the world. So, the next time you get yourself a cuppa from Starbucks, make sure to pay attention to the iconic siren and think about how far she’s come since 1971.