Cinemas are very slowly becoming a thing of the past with the availability of streaming services like Netflix. So what can they do? Offer you a brand new experience, something different from before. Therefore, GSCinemas has announced their partnership with popular bedding brand Getha.
GSCinemas has officially partnered with Getha to bring you the new experience of Aurum Theatre. The Getha Lux Suites at Aurum Theatre by GSC is a new and exclusive boutique cinema. It is also the first ever luxury cinema suite in Malaysia!
To add, it aims to bring you unparalleled cinematic comfort through the ultra luxe halls. Each hall features luxury recliners, private cabins, bespoke services, and even contemporary dining. You can also expect thematic theatres to really set the atmosphere.
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GETHA X GSC We are so excited to announce our collaboration! We have been working hard for months on end to create a new era of cinematic experience, one filled with luxury and comfort. The Aurum Theatre, fitted with GETHA Lux Suites, is an experience like no other. GSCs premium boutiques will be released to the public end of the year in two different locations, and you do not want to miss out on trying these 100% natural latex suites. So stay tuned! Visit GSC to experience something new and never before seen. This unique experience is something everyone is dying to try! #gethabedding #getha50thanniversary #aurumtheatre
The Aurum Theatres feature Getha’s 100% natural latex bedding meant to bring you great comfort. For the first time ever, there will be a standalone gastrobar providing you with a place to grab a delicious bite.
But what does the public think of such a concept? On GSCinema’s Facebook post there were quite a few mixed reactions.
Some pointed out that this was just the same as watching a movie in bed at home.
Others poked fun at the services cinemas would be providing in the future.
Meanwhile, someone just called it as it is.
Aurum Theatres are not yet available with no official date announced. However, it will probably be sometime this year end. You can follow GSCinemas’ Facebook page to stay updated.
The Aurum Theatres provide a level of comfort and exclusivity that is probably meant for special occasions and pampering sessions. What do you think? Would you watch a movie here?