The ongoing pandemic of COVID-19 has certainly thrown a wrench in our lives, changing many things. Lots of plans had to be put on pause, and many restrictions were imposed due to health and safety. Among the aspects of our lives affected include personal grooming; haircuts, facials, and hair removal options at salons largely remain a no-go. So just how could we deal with unwanted scruffiness during the pandemic? Well… what if we told you there’s a safe, convenient, yet painless option that provides long-lasting results at a fraction of the price of salon hair removal packages?
SHERO to the Rescue!
SHERO BEAUTY™ was founded during the pandemic in May 2020 by Shannen, who later joined forces with her cousin Carmun to scale and improve the business. It all started when Shannen had just come home to Malaysia from completing her studies abroad, waiting to enter the dentistry industry. Forced to stay home due to the pandemic, she found a big, chunky salon IPL hair removal machine sitting in a corner of her house. That sparked her curiosity about people’s hair removal needs/maintenance, and it was a lightbulb moment for her to explore new hair removal solutions. SHERO was then launched after a period of research and testing of existing products in the market to provide a painless and affordable solution to everyone in need in the form of their C-IPL Permanent Hair Removal Handset. Keep reading to find out why the SHERO C-IPL Permanent Hair Removal Handset could do wonders for you!
Safe & Painless Hair Removal at Home
So the first thing you might ask is: what exactly is IPL, or C-IPL? IPL stands for “intense pulsed light”, recognised as one of the best and most reliable permanent hair removal methods. The “C” in question refers to “calibrated”; while maintaining its efficacy, C-IPL is a gentler form of IPL without harmful UV rays, fitted in a user-friendly handset and making it a safer option for at-home hair removal without a trained therapist. In short, the SHERO C-IPL Permanent Hair Removal device applies gentle pulses of light into the hair root, causing the hair to go into its resting phase. The hair in that area becomes scarce and eventually stops growing altogether as treatments proceed. Using the C-IPL Permanent Hair Removal Handset also brings you five key benefits, including:
- Painless: No more painful waxing anxiety
- No ingrown hairs: Ingrown hairs are associated with shaving, waxing, and plucking. SHERO-ing will take that out of the equation!
- Convenient: Skip all the appointment-making, waiting, and travelling! You can use SHERO in the comfort of your own home, whenever you like
- One-time purchase: SHERO’s IPL hair removal device has 999,999 flashes that lasts about 5-8 years. You can treat any body part including the upper lip, arms, underarms, legs, and bikini area to name a few without the restrictions of salon packages and/or budget
- Long-lasting result: Hair regrows at a slower rate after treatments, and even if it grows back after a few months, the hair will be finer and lesser, making for easier maintenance as well
Better Solutions for Your Beauty Routines & Lifestyle
SHERO’s home-use permanent hair removal handsets are just the start. They are planning to bring more innovative solutions to our beauty routines and lifestyles. In line with that, SHERO prioritises the whole user experience, ranging from the device quality, packaging, informative content to provide insights and tips, and follow up with the customers on their hair removal progress to make sure they get the best experience possible. What’s more, SHERO works closely with their manufacturers and engineers, allowing them to be able to oversee the production and ensure the quality and safety of their products.
Debunking Myths & Empowering People
As the C-IPL Permanent Hair Removal device is a fairly new innovation, SHERO is finding it a challenge to educate and inform each customer about this technology, especially customers that have never tried salon IPL or laser hair removal before. As IPL operates with the help of pigments and melanin, it is not for everybody, and there are also misconceptions that come with “permanent” hair removal. To make it clear, there is no such thing as “permanent” permanent hair removal, whether you perform salon or at-home IPL. “Permanent” here really means some hair will grow back after a couple of months or years if maintenance is not carried out as these treatments are not meant to scar your tissues permanently. Maintenance can be carried out with SHERO every 2 weeks after the initial treatment is completed. Lastly, as a homegrown brand with the aim of uplifting others, SHERO is on a mission to create a community of SHEROs, one where everybody focuses on helping and bettering themselves and empowering one another.
In order to be “her” hero, she has to be “her own” hero first.
SHE. HER HERO. HER OWN HERO.
That was how SHERO was named.
Learn more about the story behind this homegrown Malaysian brand here, or DM them on Instagram to chat with their friendly customer service at @sherobeauty.co. Otherwise, simply embark on your own SHERO journey here! More information at: