It is a fact that a good sense of fashion or clothing can change someone’s impression and appearance instantly. However, this do not merely apply to the corporate or daily wardrobe. Who says you can’t look good while maintaining an active lifestyle during your workouts? At Banana Fighter, they believe in finding happiness in life through healthy living – and looking great while doing it.
About Banana Fighter
Banana Fighter (BF) is a Malaysian designer brand that serves up a blend of fashion and active wear that can take you from studio to street effortlessly. They were formed mid September 2016 and launched in May 2017, while the founder was working full time as a wardrobe stylist by day and Banana Fighter by night. Their pieces are made for the everyday woman that aspires to hustle and sweat in style effortlessly. In addition, it is made convenient to jump from smart casual to gym and right back at minimal chic without compromising fashion for comfort. The materials are carefully picked to maximize functionality. Active wear gives you freedom to move! There’s a reason why “Athleisure” is rapidly growing globally, but there’s still gap to fill for local market as a homegrown brand.
The BF Philosophy
They believe that the BF girl is always on the go, prioritizes efficiency and making sure she’ll look effortlessly chic. While being driven, loves life and believes that happiness starts from healthy living, with fitness as an interest. They love women who knows her identity, and strives towards her vision. Currently BF is available in Malaysia and Hong Kong. They attempt to evolve the “Athleisure” lifestyle, making dressed in active wear in any occasion a norm – only if it’s appropriately styled.
The Brains Behind the BF Team
BF is a sole proprietorship with no team members at the moment. The business is based on Mandy’s knowledge in creating fashionable pieces, eye for style and limited experience in eCommerce. Most part of this business is built through trial and error. It is risky and time consuming for her but she strongly believes that if you do not execute your idea quick, someone else will, no matter what field of business. Sometimes you just got to take the plunge and learn along the way rather than letting fear hold you back.
Jumping Jacks The Way Forward
Whatever that is available online now is half part of the story. BF is really excited to unfold the next chapter that’ll be the full story and vision of Banana Fighter in early 2018. Their aim is to be that go-to place where people seek for fashionable active wear and chic apparels. Not only wearing it to work out, but also living life in these clothes. This is in addition to providing influential style tips and healthy living. Furthermore, they are also open to collaborations and seeking for like-minded people to work something out. Whether it is from growing a start up together to creating quality content to share with the society. They do not limit to only engaging health and fitness related field, anything is possible.
“remember that nobody is you and it is the personal breakthrough that matters. Every brand carries their unique story, expression of creativity and vision. What matters the most is the process of growth. I get to discover new ideas that will evolve this brand into something people have not seen. You’ll lose your purpose when you start comparing with others. Always stay grounded, stay focused.”
– Mandy Yap, Founder of BANANA FIGHTER
Look great while keeping an active lifestyle with Banana Fighter: