Whether you are in a restaurant or an amusement park, there are plenty of sights that will grab your attention. The impact of visual stimulation is powerful indeed as most people often associate memories with a scene or an experience. Therefore, it explains why everyone go to great lengths to have great visuals to maximise its potential to draw looks. This theory applies to social media users, marketing content or even events. If you want to leave your audience in awe, The Motion Arsenal can help your event to be the talk of the town.
About The Motion Arsenal
The Motion Arsenal Studio is a multi-media creative design studio that offers content creation and design development. From live events to 360° virtual reality content, they specialize in the creation of immersive environments that offer multi-sensory experiences. The concept and storytelling of each piece is a huge driving force in the overall interactive narrative and aesthetic. Each work is site-specific, utilizing the architecture or viewing format to create a play of perception that is rooted in traditional optical illusions and lighting design. Their aim is to bridge artists of technological and artistic backgrounds to experiment with and challenge the boundaries of entertainment.
Realising Your Visual Imagination
With experiences across different platforms, The Motion Arsenal has the ability to adapt to different production pipelines and client demands. Hence, they are able to achieve greater solutions more quickly by drawing from pools of previous creative endeavors. Their portfolio of work contains a spectrum of visual treatments, but all connected by a common thread of high concept and strong narratives. No matter the size of the canvas, from an iPhone to a 200 feet-wide building – The Motion Arsenal strives to deliver handcrafted visual content with pristine execution.
A Piece of Home and Pride
Steady in Motion was a piece created two years ago that centered around the founder’s uprooting from Malaysia, the place I called ‘home’. It was around the time that Jamie, the founder had decided to pursue constructing a life in America. This meant leaving aspects of familiarity like my family and hometown comforts behind.
The piece features vignettes of places around Asia (mostly Malaysia, Vietnam and Japan) that hold significant memories for her. In fact, it was so notable so that they often appear in dreams. The imagery reflects how she now feel about visions of Malaysia – despite being her birthplace, it is now equally as foreign and mysterious to me. Therefore, she very proud of this piece for not only representing who she is as an artist. Importantly, how she culturally identify herself as a person after years of wandering around the world.
Achieving Greater Visual Heights
Jamie plans to continue challenging herself to constantly explore and learn new technology. In addition, she is exploring pioneering her own skills that she can incorporate into future original works. Although she has worked with tools like virtual reality and projection-mapping, she is still encountering new software and better solutions to building seamless experiences. In this sense, she takes pride in being more of a creative wheelhouse because she is able to problem-solve efficiently with an arsenal of knowledge. Furthermore, she hopes to release more original content on cultural identity and immigration – a topic of particular interest that can be seen in many of her works.
“Ask, ask, ask – for by asking, there is power, and power is clarity. The Phrase embeds in my persona by way of incurable curiosity and a thirst for knowledge. My achievements are the product of my passion to seek answers and apply solutions.
Owning a business does come with a steep learning curve. Hence, with every success comes with many, many missteps. I am beginning to embrace the failures more each day as I continuously fortify my company’s infrastructure and dogma. Challenge yourself to defy expectations and exceed what you think you already know. The more there is to learn, the more room there is for growth.”
– Jamie Tan, Founder of The Motion Arsenal
Immerse yourself in a multi-sensory experience at The Motion Arsenal.
