Unless you have been living life without any internet connection, you would have realized by now that Donald J. Trump has been elected as the 45th President of the United States of America (USA). Millions of people worldwide are still coming to grips of this unlikely victory and the fact that Donald Trump, a person who has no experience in politics will soon be running one of the most powerful countries. So how exactly did we arrive at this moment? Donald Trump’s unlikely victory has taught us a few key lessons on what it takes to “win the race”.
1) Personal Branding
Donald Trump had built up decades worth of personal branding, especially from the hit TV show “The Apprentice”. Not just limited to TV shows, Trump had turned from a high-profile individual to a brand name. He even appeared on the hit TV series The Simpsons, coincidently as President of the USA back in the early 2000s. Perhaps that was a strong sign on what would materialize for him in the future.
2) Memorable Slogans and Motto
“Make America Great Again”. That is perhaps his most frequently used slogan on his purpose of winning the Election. People tend to connect with slogans and buzzwords that are simple yet catchy. His other frequently used buzzwords are “Huge”, “Together”, “Great” that not only resonated with people, but made them dream of a better nation.
Throughout the Election campaign, Donald Trump was often in the news; both for positive and negative reasons. While some of his comments were racist and sexist in nature, but the fact is he was always in the spotlight. It was rare that a day would go by without his name cropping up in newspapers and social media.
4) Strong Self-Belief
To quote Theodore Roosevelt, “Believe you can and you’re half way there”, Donald Trump displayed the highest level of self-belief throughout the Election Campaign. Leading up to the voting day, many credible reports suggested that he was going to lose the election. However, Trump did not buy into that and in all his speeches, he displayed conviction that he was going to win the Election.
5) Ignoring the Naysayers
They say successful people will ignore the naysayers who say it can’t be done. From celebrities, to politicians, to influential figures, a lot of them didn’t want Trump to win the Election. PaddyPower, a renowned betting company in Ireland even paid out on bets that Hillary Clinton winning the election days before the Voting Day. Trump just turned a deaf ear to them and continued to campaign away.
6) Looking Out For The “Unheard Majority”
Many reports suggest that Donald Trump’s victory was due to him addressing the “Unheard Majority” such as the veterans of the USA. Trump knew that there were large groups of “Unheard Majority” across the USA and he executed his strategy based on that assumption. In the end, it worked for him.
7) Promising Positive Change
People in the USA were yearning for change. While Obama didn’t do much wrong during his tenure, but neither did he create any memorable positive impact for every citizen of USA. Trump promised to change this and in his attempt to “Make America Great Again”, his vision was to not only improve the economic situation of the country, but also to ensure he becomes the President that every American can be proud off.