11street collaborates with UITOX, the largest online marketplace in Taiwan to bring in 200 brands and 150,000 products to Malaysia

11street-UITOX collaboration will offer consumers more product variety from genuine Taiwanese sellers and selected international brands at affordable prices with free shipping


11street (www.11street.my) today announced its latest collaboration with UITOX, the first ever largest online marketplace in Taiwan to introduce 200 élite brands from Taiwan along with around 150,000 products from Taiwanese sellers.

This partnership signifies the launch of TW Street, UITOX’s official store on 11street, bringing popular fashion brands like OB Design, Pazzo, Toki Choi, and beauty brands such as 1028, Dr Wu, Forbelovedone, Dr Doruxi, and renowned Taiwanese food such as pineapple cake, Gong sugar, red bean water and more. 

11street’s chief executive officer, Hoseok Kim shared that based on observations, the demand for popular overseas products in Malaysia is increasing especially for cosmetics, accessories such as watches, clothing, electronic gadgets, jewelry and personal care goods, which is reflected in the country’s import patterns and the growing needs by consumers [1].

According to MATRADE’s report on top major imports for 2015, Malaysia’s import just for textiles, clothing and footwear grew more than 60 percent from RM 8.48billion to RM 14.21billion compared over the same period of 2014 [2].

He highlighted, “Partnering with UITOX, 11street is able to introduce more quality international products into the local market, serving as part our commitment to better fulfill Malaysian consumers’ demands with a good mix of local and overseas products.”

(left to right) Charlie Jeon, 11street’s COO; Hoseok Kim, 11street’s CEO; Robert van Lith, UITOX’s Regional Director and Miko Teck, Country Manager of UITOX Malaysia are looking forward to work closely with each other to offer Malaysian shoppers the convenience of finding quality and affordably priced brands and products that they love on TW Street, UITOX’s official store on 11street.

Today, 11street boasts more than five (5) million total product listings which includes a good variety of Cross Border Trading (CBT) products on the online marketplace platform. Majority of these CBT goods come from Korea, Hong Kong, Japan, and United States and the top 3 most purchased categories for CBT products are Health & Beauty, Fashion and Electronics items.

Robert van Lith, Regional Director of UITOX expressed that this collaboration with 11street marks the debut of UITOX into Malaysia which is greatly exciting! “UITOX thrives on its ambitions to challenge not only the domestic market in Taiwan, but also expand its landscape into the fast-growing e-commerce marketplace in Malaysia. We look forward to engaging with shoppers as we offer Malaysians a taste of popular brands from diverse countries.”

UITOX was founded in Taiwan in October 2012 and has expanded to China, Singapore, Japan, Hong Kong, Indonesia, Malaysia, Thailand, Vietnam, Philippines, USA, Canada and Netherlands. The successful launch of TW Street in 11street will push UITOX into its second phase of development which will bring more cross border products from other countries. UITOX now has over 5,000 sellers on board with more than USD 224 million of annual gross merchandising value worldwide in 2015, with year-over-year growth of 193% from 2014.

In conjunction with its debut on 11street, the products under UITOX will be made available to Malaysian shoppers via various special promotions. Customers can now enjoy free international shipping storewide and a 50% discount on selected items starting from 15 February 2016 onwards. To find out more, please visit TW Street.

(left to right) Henry Ho, 11street’s General Manager of Merchandising; Sean Oh, 11street’s General Manager of Seller Development; Bruce Lim, 11street’s Vice President of Merchandising; Charlie Jeon, 11street’s COO; Hoseok Kim, 11street’s CEO; Robert van Lith, UITOX’s Regional Director; Miko Teck, Country Manager of UITOX Malaysia; Eityin Ang, UITOX’s Account Manager and Wai Lun Choong, UITOX’s product executive together witness the collaboration between 11street and UITOX during the memorandum of understanding signing ceremony.

11street and UITOX together aim to not only support the increase of quality international brands stepping into the Malaysian market, but prides itself on offering shoppers the convenience of finding affordably priced brands and products that they love.

“We are thrilled to be partnering with UITOX to offer Malaysians more product variety to help them find what they love, whilst we enrich our product inventory on 11street. This partnership not only enhances our position as a credible partner for international brands, but enables UITOX to connect their sellers from Taiwan with Malaysian consumers that are looking for quality overseas items,” Kim ended.


About 11street (www.11street.my)

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services products including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, please visit www.11street.my

 About UITOX

UITOX is a global e-commerce group, which owns the ASAP marketplace in Taiwan, SOSOON in Singapore, and Feiniu in China. UITOX was founded in Taiwan in October 2012 and has expanded to China, Singapore, Japan, Hong Kong, Indonesia, Malaysia, Thailand, Vietnam, Philippines, USA, Canada and Netherlands. With its tagline of ‘Global Vision Local Touch, its vision is to be the leader in cross border e-commerce business by connecting the marketplace via a global ecosystem while adapting to localisation strategies. UITOX strives to create a borderless shopping experience and to enable seamless and hassle-free interactions between consumers and merchant worldwide. Besides cross border e-commerce, UITOX also provides end-to-end services to help retailers reduce their operations hassle, mainly in the areas of e-commerce solution, fulfilment services and warehouse management system.