Removing the Dread and Hassle of Laundry

Image credit: Fresh Press

The majority of Malaysians associate doing laundry as a boring chore, especially in this fast-paced 21st century where people resort to speedier and more convenient options to achieve the same outcome. Many Malaysians are extending their working hours to meet the demands of high cost of living, and this leaves minimal time for menial and tiresome tasks such as laundry. Fresh Press is here to ‘take a load off your mind’  by providing an easy and affordable way of getting laundry picked up, professionally cleaned and returned in 24 hours.


What is Fresh Press?

Fresh Press is an on demand laundry service based in Kuala Lumpur, Malaysia. They offer their customers free pickup and delivery and a 24 hour turnaround for their laundry with no minimum order. They offer regular Wash and Fold, Wash and Press, and Dry Cleaning Services for clothing and household items. As a value added service, Fresh Press also offers pickup, cleaning and installation of larger items such as curtains. They cater to customers based in and around Klang Valley: Bangsar, Mont Kiara, Petaling Jaya, and Kuala Lumpur City Center. The best part of Fresh Press’s business is the broad spectrum of clients they can cater to, from students to working professionals and families.

Image credit: Fresh Press
Image credit: Fresh Press

Freshly Pressed Relevation

Fresh Press was founded in July 2015 and it was after a recent trip to New York City that they got the inspiration for Fresh Press.

They travelled to New York over the summer this year and managing the family laundry while traveling is bothersome. However this year, there were a host of new, exciting laundry-on-demand services available. They placed an order online, left it with the hotel concierge and their laundry was returned the very next day and payment was debited via credit card. Back in KL, they looked for similar services due to house repairs but all search was in vain. While self-service machines were an option, because it was a shared machine, it wasn’t always available.

“Folding the laundry at 1 am in the morning, I decided that we really had to start an on-demand laundry service here. I reached out to a developer friend (now cofounder, Alagess) and asked if he might be interested in helping me with working on the technicalities (the webapp and CMS) whilst I worked on securing our laundry partners. 6 weeks later, we launched Fresh Press.”, Fresh Press tells TallyPress.

Image credit: Fresh Press
Image credit: Fresh Press

The Fresh Press Team

Sasha Prakash, co-founder of Fresh Press worked in the Telecommunications Industry for over 12 years as an Engineer for companies like Astro, Motorola, and most recently, Nokia Solutions and Network, before starting Fresh Press. Her co-founder, Alagess, heads a Software Engineering team at a technology company based in Kuala Lumpur and has a strong background in E-Commerce Logistics Systems. Their valets are from various different backgrounds: mechanical engineers, sound engineers, experienced logistics managers. While Sasha thinks they are quite an odd team, but she believes that they all have a common vision for Fresh Press.

The team works very hard to provide the best service that they possibly can to their customers and hearing positive feedback is really rewarding. They also been lucky to garner the attention and the support of our peers in the start-up industry and featured in various digital publications.

Image credit: Fresh Press
Image credit: Fresh Press

Fresh Ideas

Given the location of regular laundromats and how difficult they are to get to because of traffic and the limited parking in the area,  Fresh Press is a great alternative. As for visitors coming into the KL, there aren’t many laundromats based in the city center anymore. With prices of laundry in hotels being what they are, Fresh Press is a much more affordable and reliable alternative. They also provide tailored solutions for businesses and some of their clients include Teach for Malaysia, Helpr and Servis Hero.

Their on point pricing RM3.50/kg for the Wash and Fold Service and the 24 hour turnaround are two of their best selling points, coupled with no minimum order and free pickup and delivery. Their clients are also very complimentary about the fact that their services are very customer oriented, and they take an effort in going out of their way to ensure that customers are nothing less than happy with the services that they provide.

In the next 5 years, they aspire to have Fresh Press services available all over South East Asia. An on demand laundry service is as much about logistics as it is about caring for garments. They have already built a sophisticated logistics trip management system to increase the efficiency of their valets and are working hard to make this system even better.

Image credit: Fresh Press
Image credit: Fresh Press

I believe in hard work and always having a positive attitude.

— Sasha Prakash, co-founder of Fresh Press


Visit Fresh Press at www.freshpress.my to book your laundry services today!